Louisiana has too many billboards, more than any other state.
Louisiana has 2% of the nation’s interstate highways and 2% of total billboard inventory in the U.S.
Louisiana, with its extensive and heavily-trafficked highway infrastructure, isn’t even in the top 10 states when it comes to billboard inventory.
Lamar Advertising has actually reduced its number of Louisiana billboards over the last 5 years by 125 structures.
Billboards cause a significant number of accidents.
The National Highway Transportation Safety Administration does not list billboards as a risk of outside vehicle distraction. A study by the National Center for Biotechnology Information found that billboards did not cause distracted driving.
In 2018, there were 312,393 drivers involved in crashes attributed to some type of distraction. Of those distractions, only 2% claim they were distracted by the very broad category of something outside of the vehicle including crash scenes, road construction and things of interest along the road.
There were 34,247 fatal crashes in the U.S. in 2017. 4,889, or almost 15%, of those crashes involved a tractor trailer or a bus.
There is a lack of Louisiana billboard regulation.
Louisiana has extensive state and local regulatory guidelines concerning billboards. Currently, there are 21 pages of regulations concerning billboards contained with 28 pages of statutes.
Louisiana DOTD enforces existing regulations. There are strict penalties for violations.
Headquartered in Louisiana for over 100 years, Lamar Advertising is Louisiana-rooted and community driven. Lamar employs a workforce of nearly 500 Louisiana people with a $33 Million payroll in the state. Last year, Lamar paid Louisiana landowners $9 Million for the rights to advertise on their property. Lamar always seeks to be a good corporate citizen and is proud to call Louisiana home.
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